CESAR reaches 300,000 registrations – announced today at the Executive Hire Show
The Construction Equipment Association’s official CESAR Scheme, powered by Datatag technologies, celebrated a significant milestone in its life today at the Executive Hire Show (Ricoh Arena Coventry) as it reached the figure of 300,000 registered machines since launched in 2007.
The actual machine, a TB225 compact excavator from Takeuchi will be, like all others before it, protected from theft for life as the Datatag technologies fitted as part of the CESAR Scheme never age or wear out.
Rob Oliver, CEO of the CEA commented on the milestone, “Time flies! It hardly seems any time at all since we launched the scheme. It’s through the continued support of leading manufacturers that the whole industry benefits from CESAR.”
Chris Harrison, Sales Director at Datatag, said, “Achieving this milestone is testament to the proven theft deterrent that comes with CESAR. And with more brands than ever before now fitting CESAR as standard we hope to reach half a million protected assets in no time!”
Tomonori Tamaru Managing Director Takeuchi Mfg (UK) Ltd “The CESAR scheme has proven to be a massive success for plant security and anti- theft. Takeuchi adopted the CESAR scheme right from the outset in 2007 and continue to see the benefits for customers with reductions year on year”
The official CESAR scheme’s success in deterring theft comes from the multi-layered technologies supplied by security specialists Datatag. These include the now iconic and uniquely numbered tamper evident triangular ID plates, hidden RFID transponders, microscopic Datadots and a unique forensic DNA solution. Once fitted these technologies are almost impossible to remove successfully and when recorded on Datatag’s secure database, are accessible to the police 24/7enabling them to identify any machine at the roadside night or day.
A further benefit to customers of brands fitting CESAR to their machines is that many leading insurers provide insurance premium discounts of up to 20% off for all protected and registered equipment.
LtR Kevin Howells Datatag, Chris Bushell Takeuchi, Tomonori Tamaru Takeuchi, Rob Oliver CEA and Chris Harrison Datatag at the Executive Hire Show celebrating the 300,000th CESAR