The Innovation Trail forms a trail of innovative equipment for visitors to follow around the exhibition, and all exhibitors are invited to nominate a new product, or products, to be considered for inclusion. 

These must have been launched since the 2019 Show ended, and they have to show genuine innovation in meeting the specific needs of hirers and end users, rather than simply being “new”.

In December, an independent panel of hirers will assess the submissions to choose the products for inclusion. At the Show, each will be highlighted by an eye-catching “Innovation Trail” floor tile strategically placed by the appropriate stand.

For 2020, we are retaining the exciting extra dimension: Innovation Trail – Live. From the total number of selected Innovation Trail products, our Judges will choose 10 which they consider to be particularly outstanding. These will go forward into “Innovation Trail – Live”, in a specially branded stage area in Hall 2.

Each chosen “Innovation Trail – Live” supplier will have a dedicated 10-minute slot to present and explain their product, and to talk the audience through its innovative qualities., with the individual sessions held hourly during the two days of the Show. 

Paul Hutton, an experienced technical broadcaster and journalist, will again host Innovation Trail – Live. He will interview each company’s representative ‘live’ on stage and discuss their product’s innovative qualities. He will also present each Innovation Trail – Live candidate with a commemorative trophy to mark their achievement.

We will provide an update on the chosen Innovation Trail products, and the selected Innovation Trail – Live candidates, as soon as the judges